Responsible for the growth and management of PLAYSTUDIOS’ backend developers, including Game Development, Platform tech, DB and QA teams. Managing all products across the PLAYSTUDIOS portfolio of games and services, enjoyed by over 40 million monthly active users.

Combining biometrics and neuroscience tools with expert analysis and traditional market research to provide comprehensive insights regarding usability, “fun-factor”, UX and both non-conscious and cognitive emotional responses to video game products, concepts and media.

Senior Producer for Second Chance Heroes, a humorous action RPG and our studio’s inaugural title. Responsible for art, narrative, audio and level content direction, in addition to high level studio planning and production.

Designed core tools and systems for Second Chance Heroes.  Helped guide initial development of core proprietary technology including client, scripting and world-building tools.  Developed new IP, including narrative and quest design. Helped guide art direction and design.

Managed the team (designers, artists and coders) responsible for designing and implementing combat, careers, grouping and guild systems for Warhammer: Age of Reckoning.

Drove significant viral marketing efforts including podcasts and newsletters that resulted in 1 million+ monthly views and 750,000+ subscribers. Acted as the public face of Warhammer: Age of Reckoning pre-launch to global markets including US and Europe (via partnerships with GOA).

Guided post-launch messaging for Warhammer Online: Age of Reckoning. Acted as a primary global face helping to expand product reach to markets including western Europe, Russia and Asia.

Responsible for asset integration (via Perforce) and daily builds for Imperator Online. Assisted with asset integration and milestone builds for Dark Age of Camelot: Catacombs. Acted as primary point of contact between art, design and production leadership.